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How Corporations are embracing Social Media Marketing

A Mckinsey global survey recently interviewed executives from around the world about their approach to Web 2.0

Here are the highlights...

* More than three-fourths of executives who responded to a McKinsey survey say they plan to maintain or increase their investments in technology trends that encourage user collaboration, such as peer-to-peer networking, social networks, and Web services.
* More than half say they are pleased with their past Internet investments, though some regret not boosting their own capabilities to exploit technology. More executives said they should have acted faster than slower.
* Retailers, who consider their companies cautious investors in the past, are stepping up their pace today. Similarly, many executives in emerging markets such as India and Latin America intend to move more quickly to capture the perceived benefits of these technologies.
* In a follow-up discussion, respondents describe how these innovations are creating a new way of bringing technology into businesses, one that is easier to implement and more flexible than traditional top-down approaches. They also offered insights into how and why their companies are using Web 2.0 and where these technologies may offer a sustained competitive edge.

To learn more about Web 2.0 and how you can stay ahead of your competition please feel free to contact Rock Island Group via Skype, or online at http://rockislandgroup.com

Facebook Numbers from Facebook's Corporate Communications Staff

Shel Israel recently requested growth number for Facebook directly from their Corporate Communications Staff. The response he received exceed even the most staggering numbers projected. Here are the highlights.

* Over 150,000 registrants daily. That's 1 million a week since January.
* 35 million users today. Of course that number will be off a million one week from today.
* Half user are outside college. That number was zero in Sept. 2006.
* 0ver 40 billion page views in May 2007
* Average visitor stays 20 minutes
* Most growth is among people over age 25.
* 47,000 Facebook groups.
* #1 photo sharing app on the web. 2.7 billion photos on site.
* More than 2000 applications. The Top 10 are: Top Friends, Video, Graffiti, MyQuestions, iLike, FreeGifts, X Me, Superpoke!, Fortune Cookie & Horoscopes. The smallest of these has over 4.5 million users.

Facebook has clearly become a platform which any marketing firm would be foolish to overlook. Sure the methods of communicating with your target consumers may seem unconventional, and being upfront with the public is a frightening. Still, the times are a'changin, and inorder to thrive, one must roll with the punches and adapt as needed.

To learn more about Rock Island Group's comprehensive approach to social media marketing please feel free to call our New York City offices, or visit us at our website, http://rockislangroup.com

Laser Etching Advertisements on Eggs

From the Denver Post and ColoradoBiz Magazine...

It's not often that an idea can change an industry for the better, but when former New York stockbroker Bradley Parker saw a television program on the dangers of bad eggs in 1998, he began searching for a way to ensure the eggs he bought were fresh.

Thus began EggFusion, a Deerfield, Ill.-based company that aims to promote freshness and deliver ads through etching on eggs.

After six years of research with Boulder-based technologists, EggFusion began using laser light to permanently apply freshness and traceability coding, as well as advertisements, to individual eggs. Unlike current freshness coding on egg cartons, etching is tamper-proof and stays with the egg even after it is removed from the carton.

The etching process, which only penetrates 5 percent of the shell (between 50 and 90 micrometers), is the only USDA approved etching solution for eggs and provides consumers and retailers with "peace of mind," said EggFusion's chief operating officer Scott Burns.

"We don't allude to creating a fresher, better product," Burns said. "We clearly state it — we gather the information about the processing environment to hold people more accountable and to provide peace of mind."

Read the full story at ColoradoBiz Magazine.

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