Shel Israel recently requested growth number for Facebook directly from their Corporate Communications Staff. The response he received exceed even the most staggering numbers projected. Here are the highlights.
* Over 150,000 registrants daily. That's 1 million a week since January.
* 35 million users today. Of course that number will be off a million one week from today.
* Half user are outside college. That number was zero in Sept. 2006.
* 0ver 40 billion page views in May 2007
* Average visitor stays 20 minutes
* Most growth is among people over age 25.
* 47,000 Facebook groups.
* #1 photo sharing app on the web. 2.7 billion photos on site.
* More than 2000 applications. The Top 10 are: Top Friends, Video, Graffiti, MyQuestions, iLike, FreeGifts, X Me, Superpoke!, Fortune Cookie & Horoscopes. The smallest of these has over 4.5 million users.
Facebook has clearly become a platform which any marketing firm would be foolish to overlook. Sure the methods of communicating with your target consumers may seem unconventional, and being upfront with the public is a frightening. Still, the times are a'changin, and inorder to thrive, one must roll with the punches and adapt as needed.
To learn more about Rock Island Group's comprehensive approach to social media marketing please feel free to call our New York City offices, or visit us at our website, http://rockislangroup.com
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