Has Real World Ad Delivery Taken to Spam

It's always interesting to see what companies do to get recognition. I understand the value of these ads, but come on, who ever is doing this, is this the best innovation you could think of for ad delivery?
I can assure you that it is not the most effective usage of his money. (he can get the same passerby's without spending money on scooters. In fact, I have seen during the summer regular bicycles pulling billboards in the city.

It just goes to prove that retail truly is driven by demographics, and some companies don't think twice about shoving ads in your face.

I am just waiting for street lights to start playing video ads... (when you see the macy's ad, that means stop. Sprint that means slow down, and everything else means go!)

20 Million Unique Visitors?

 

Black Friday 2007 Bestbuy rush! Black Friday List

Freecreditreport.com pirate song jingle

Today's Hot Trends - On google (USA)

Today's Hot Trends (USA)

1. irobot roomba discovery se

2. www.carma.org

3. pentane

4. carma.org

5. carma

6. liberty dollar

7. hedgehog fat sun

8. new york bar results

9. lasagna rolls

10. who was the oldest person ever elected president

More Hot Trends

Countries that are not the USA

On Thursday and Friday of this week, Gillian and I will be attending SMX London - the SMX conference series' second European station. As opposed to the three conferences I've attended in the past (Pubcon 2006, SES New York 2007 and SMX Seattle this past June), I'm going to be taking part in a panel in London. I've mentioned this once before, but as I'm leaving tomorrow, things are about to get real.

I'm not actually terribly nervous about speaking in front of an audience: the video camera for Whiteboard Friday troubles me much more. I like the idea of having a room full of people whom I can actually see. With a live audience, you can make eye-contact, scan the room, gauge people's demeanor and their reaction to your presentation. You can make subtle changes to your presentation accordingly. The hot glare of the studio lights and the judgmental eye of the camera give you no idea of how many people you're "talking to" and give you even less idea of how they're reacting to your blathering.

And it's not as though I have no experience performing in front of a crowd. However, the difference between athletics and public speaking is that, generally, athletes aren't required to face their spectators. At worst, there'll be part of the stadium facing you, but it is fifty meters away and you don't have to look anyone in the eye if you don't want to.

As if you all couldn't guess, my panel at London is about linkbait. I'll be giving a brief introduction to linkbait, although I'm pretty certain that most people attending a linkbait session have at least an elementary grasp on the concept. Thus, most of my presentation will be concerning creating linkbait for the "real world," where clients aren't particularly keen on the The Next 9 Children's Characters That Should Come Out of the Closet, no matter how many diggs it would receive.

This trip is also exciting to me for a couple of other reasons besides being my first speaking engagement.

I haven't been out of North America since 2004. I haven't left the United States since 2005, when I spent three days in Vancouver, Canada. Which is... how to say this delicately... very similar to Seattle.

I'm from New Zealand, which still suffers from being Britain Junior, as well as being Australia's Mini-Me. I've not been to either of those places since 2003. That's a long time spent driving on the right-hand side of the road and not being able to acquire good fish and chips.

I wasn't allowed to leave the United States since my student visa ran out after I graduated from college. I received a work permit and then began the process of applying for residency, but if I'd left, I'd not have been able to return. Since my husband and my parents all live here, that would have been undesirable. Strangely, being allowed to live and work in the U.S. doesn't automatically allow you to re-enter after a trip away. That process requires more paperwork and more fees, so I just waited for the Green Card.

SEO Moz

Black Friday is coming up in about a week!

Black Friday Sales is the day after Thanksgiving and is the beginning of the traditional Black Friday Christmas shopping season in the Black Friday United States. Since Thanksgiving falls on the fourth Thursday in November, Black Friday may be as early as the 23rd and as late as the 29th day of November. Black Friday Retailers often decorate for the Christmas season weeks before Black Friday. Many Black Friday retailers open very early (typically 5 A.M.) and offer Black Friday doorbuster deals and loss leaders to draw Black Friday people to their stores.

Although Black Friday, as the first shopping day after Thanksgiving, Black Friday has served as the unofficial beginning of the Christmas season at least since the start of the modern Black Friday Macy's Thanksgiving Day Parade in 1924, the term "Black Friday" has been traced back only to the 1970s.

"Black Friday" was originally so named because of the heavy traffic on that Black Friday day, although most contemporary uses of the term refer instead to it as the beginning of the period in which retailers are in the black (i.e., turning a Black Friday profit).

The news media frequently but not always accurately refer to Black Friday as the busiest retail Black Friday shopping day of the year.

While it has been one of the busiest Black Friday days in terms of Black Friday customer traffic, in terms of actual sales volume, from 1993 through 2001 Black Friday was usually the fifth to tenth busiest day. In 2002 and 2004, however, Black Friday ranked second place.

The busiest retail Black Friday shopping day of the year in the United States (in terms of both sales and customer traffic) usually has been the Saturday before Christmas. In 2003 and 2005, however, Black Friday actually did reach first place.

In some cities it's not uncommon to see shoppers lined up hours before stores with big sales open. Once inside the stores shoppers often rush and grab, as many stores have only a few of the big draw items. Electronics and popular toys are often the most sought after items and may be sharply discounted.

Because of the shoulder-to-shoulder crowds, many choose to stay home and avoid the hectic shopping experience. The local media often will cover the event, mentioning how early the shoppers began lining up at various stores and providing video of the shoppers standing in line and later leaving with their purchased items.

Traditionally Black Friday sales were intended for those shopping for Christmas gifts. For some particularly popular items, some shop these sales in order to get deep discounts on items they can then resell, typically Black Friday online.

Here is what people look for on Black Friday!

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Millions of searches are conducted each day

Danny Sullivan of Search Engine Watch, a search engine optimization blog compiled a great list of trends and top keyword data a while back...

Here is what he writes.

Millions of searches are conducted each day on popular search engines by people all around the world. What are they looking for? A number of major search engines provide a way to glimpse into the web's query stream to discover the most popular search keywords or topics. These are:

* AOL Hot Searches: Top current queries, or see those in the last hour, last day and within particular categories.

* Ask IQ: See top searches at Ask.

* Dogpile SearchSpy: Choose to see either a filtered or non-filtered sample of top, real-time search terms from this popular meta search service. Sister site MetaCrawler offers a similar MetaCrawler MetaSpy service.

* Google Trends: Allows you to tap into Google's database of searches, to determine what's popular. View the volume of queries over time, by city, regions, languages and so on. Compare multiple terms, as well. See our review: Google Trends: Peer Into Google's Database Of Searches.

* Google Zeitgeist: What people are searching for at Google and its associated specialty services in a variety of categories. There are versions for various countries, as well.

* Lycos 50: Long-standing service showing top searches at Lycos each week.

* MSN Search Insider: Top 200 queries on MSN Search (annoyingly in random order), top "movers" in TV, sports and music, and a "duels" feature pitting top queries in a race against each other.

* Yahoo Buzz Index: Shows you what's hot and what's not in terms of search topics at Yahoo.

Also see:

* dWoz Search Phrase Lists: Great directory of services like those above, for search engines large and small, across the web. Also see the Search Spies & Voyuers category.

* Google AdWords Keyword Tool: Enter a term or terms, the use the drop-down box to see the popularity of terms and popularity over time.

* Yahoo Keyword Selector Tool: Formerly called the Overture Keyword Selector Tool and the Overture Search Term Suggestion Tool before that, this free service is primarily designed to help advertisers who wish to select terms to target with ads on the Yahoo network. But you can use it to see how popular particular terms are.

* Researching Keywords: For Search Engine Watch members, this provides an annotated rundown on key tools useful for search marketers needing to perform search research for their campaigns.

* Search Term Research and Search Behavior: These categories of Search Engine Watch's Search Topics area compile articles on the subject of how people search from across the web and stretching back to 1997. Available only to Search Engine Watch members.

With Google AdWords, it's all about results. PPC

With Google AdWords, it's all about results. Optimization means taking steps to get the results you want by improving the quality and performance of your account – without raising costs. We've designed these optimization strategies to help you achieve success with your advertising campaigns. All you need to do i call Rock Island Group and we can show you how to SAVE money on google PPC adwords. 212-576-1155 or on our marketing website

AtlanticTime.com Acquired by TheWatchery.com

Luxi Group sells AtlanticTime.com to focus efforts on re-launch of Ashford.com.

New York, NY (PRWEB) November 13, 2007 -- Luxi Group, LLC announced today the sale of high-end luxury watch online retailer, AtlanticTime.com, to TheWatchery.com. AtlanticTime.com's product offering and customer base is focused on the high-end and specialty niche watches. TheWatchery.com, a recognized luxury watch online retailer, will utilize AtlanticTime.com to spur their growth in the high-end luxury marketplace.

Eli Katz, chief executive officer of Luxi Group, explained, "We are focused on re-launching the Ashford.com brand, which has traditionally catered to the mid-market luxury watch segment. AtlanticTime.com is a fantastic web property with a great selection of luxury watches and a superb reputation of servicing Internet clients. Strategically, Ashford.com's focus on the wider web audience is at odds with AtlanticTime.com's highly targeted luxury focus."

Read More Click on marketing link: Marketing News

Are You Entitled to Damages from Facebook?

With Facebook's new ad delivery system in place, it appears they may be violating your privacy rights, and you might just be entitled to a chunk of that 15 billion everyone's talking about.

First raised by Nick O'neill on his blog, apparently in the state of new york, it is illegal to deliver ads with images of people without prior written consent. Facebook's terms of service right now does not cover this little problem .

With the new ad delivery system, a user will see ads with pictures of his friends that are also interested in that ad. Those images are illegal advertising according legal professor William Macgeveran.

Here is the full post...

Google Toolbar Pagerank Update: SEOmoz.org's take

Last week we saw some interesting changes in the rankings of many websites, and seomoz.org,
the one stop shop for search related information, ran some aggregate studies to figure out what exactly happened.

Here is his TBPR stats and their take:


These tests were run on 10/24/2007 between 3pm and 10:32pm PST

• 32,856 domains surveyed
• 0 experienced a gain in Page Rank
• 1,264 experienced a drop in Page Rank
• 31,592 experienced no change in Page Rank
• 0% gained Page Rank
• 3.8% lost Page Rank
  

The above does lead one to believe that a change has taken place. What makes it more interesting is that after combing through the top 5 biggest losers, we had confirmed that they all indeed contain paid links. This leads one to believe that perhaps there are some Rodkas present amongst those initially reporting the problem ;)

While this isn't really at all that encouraging, it doesn't really seem as bad as some made it out to be... We then caught wind that there would be a second round of "adjustments," so we re-ran our tests.

This occurred on 10/29/2007 between 12:19pm and 5:28pm PST. This time around we found that a great number of pages experienced a page rank increase.

• 5,499 pages gained in toolbar PageRank
  
• 1 page jumped 6 points
• 4 pages jumped 5 points
• 35 jumped 4 points
• 211 jumped 3 points
• 1,054 jumped 2 points
• 4,194 jumped 1 point

But, with the good does come the bad.

• 9,527 pages experienced a drop in rank this time.

This wave seems much more significant than the initial changes, as the differences in rank are much more dramatic. The pages that dropped in the first round fell at the very most, by 4 points. This time around we saw drops as large as 7 points. However, the pages that took those big hits don't seem to be operating under the guise of legitimacy, but rather are all parked and/or offline. A very interesting observation is some of Google's competitors dropped (albeit by a single point, but still a drop [Yahoo, Altavista, Microsoft, etc]). This could mean nothing, as Google.fr appears to have dropped ranks as well. At a glance it appears that many sites did lose page rank for untold reasons. However, the sites that dropped by the greatest margin did contain paid links.

To read more, and see the enlightening comments click here.