I can assure you that it is not the most effective usage of his money. (he can get the same passerby's without spending money on scooters. In fact, I have seen during the summer regular bicycles pulling billboards in the city.
It just goes to prove that retail truly is driven by demographics, and some companies don't think twice about shoving ads in your face.
I am just waiting for street lights to start playing video ads... (when you see the macy's ad, that means stop. Sprint that means slow down, and everything else means go!)
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